SFMC Implementation 101 Blog Overview

Written By Tom Conant

This blog series is meant to be your one-stop-shop for any and all topics, scenarios, and information needed when attempting to implement a new SFMC account or setup a new Business Unit. While there are an endless number of details that could be discussed, in general this series will aim to explore the main milestones to be found in any implementation project:

  1. Project Management + Timelines

  2. Discovery and Requirements Gathering

  3. Blueprinting and Documentation

  4. Doing the ‘Build’

  5. QA and Testing

  6. Go-Live

You will find that most, if not all, Implementations consist of much of the same milestones, tasks, conversations, questions, and solutions. Each project will have it’s own unique details, but understanding this general approach should more than set you up for success with your own project.

If you have any particular topics in mind on which I may write my next article you can leave a message at my Contact Page.

Tom Conant